Press Release : Bed Head TIGI - Caring for your manes this monsoon!

Caring for your manes this monsoon!!

Every change of season throws up a new challenge for the hair. The warm and humid monsoon months make hair maintenance a challenge - acid rain, dirty rainwater and increased levels of humidity trip away the outermost layer of the hair strand cuticle making it brittle, rough and prone to dryness.

Ayesha Mistry, Educator, TIGI India says, “The biggest issue for your hair in the monsoon is humidity!!...figure out how to control that and you are off to a good start. If you are big on the blow dries, the monsoon is a really good time for quick and easy hair do's like scrunching or wearing it in messy buns, braids or ponytails. If you do choose to use any styling products during this season, TIGI’s wide range of anti humidity products will help your manes look lustrous and glam even in this 'bad-hair' weather!”

·        Bed Head Masterpiece is humidity resistant product so your hair will look its best come rain or shine! With a delightful tropical fragrance it will leave your hair smelling sensational! It is the perfect tool to create your own Masterpiece! It adds gloss and shine while conditioning your hair and guarding it against dryness. The anti-static protective barrier will also fortify your hair shaft, giving you hair that looks thick and textured.

·       Bed Head Control Freak fights the frizz and stomps the curl. It leaves hair smooth & silky with a glossy finish, light & non-greasy, fights humidity, acts as a thermal protectant. It has a fragrance of Pineapple. TIGI Bed Head Control Freak is frizz controlling and straightening serum.

·      A product that can boost your ego is Bed Head Ego Boost - a split end mender/leave-in conditioner which protects dry, damaged hair from environmental elements, chemical treatments, shampoos and brushing. It lightly conditions & mends split ends and leaves hair smooth & healthy looking. Ego Boost is the right product for highly textured hair or hair with split ends.

·       Bed Head after Party is the perfect conditioning styling aid for hair as it controls funky flyaway’s and smoothens the hair for a shiny, lightweight and healthy look. It is suitable for any hair length or texture and works well during the monsoon season to control high humidity

·         Lose the chitchat and get Bed Head Small Talk! It will thickify, energize and stylize your locks on their way to hair heaven… Enriched with a blend of Jojoba and Sunflower Oils, Small Talk is a 3 in 1 styling lotion that conditions the hair and adds a healthy radiance and shine whilst protecting the hair against external environmental aggressors.

·    For those with beautiful locks, Bed Head Foxy Curls Contour Cream leaves curls looking shiny, bouncy and frizz free during the monsoons. Foxy Curls encourages and supports natural curl formation and is infused with a blend of antioxidants such as Jojoba Oil, Shea Butter and Green Tea Extract to protect curly hair from the frizz forming effects of humidity and environmental aggressors.

·     TIGI’s S Factor Serious Conditioner is an intensive hair treatment which strengthens and intensely moisturises the hair. Perfect for stressed hair types that are in need of some serious conditioning, S Factor Serious Conditioner is enriched with Hydrolysed Silk which helps to minimise split ends and repair damage. A blend of Silicone Polymers and Amino Acids work to strengthen the hair whilst Vitamin E rich Sunflower Seed Oil effectively hydrates the hair and promotes a natural radiance and shine. S Factor Serious Conditioner leaves the hair lusciously nourished, hydrated and reconditioned with split ends and damage noticeably repaired for renewed health and vitality.

P.S. Here's my review of Bead Head TIGI's Elasticate Shampoo and Conditioner, watch to know my thoughts on the product.

An Insight into the world of TIGI !!!

Hello ladies,

So last week I attended a blogger's meet at the TIGI zone in Mumbai and got an insight into the world of TIGI by hair experts Keiron Webb and Rohit Solanki.

    Keiron Webb from TIGI's international Creative Team and Rohit Solanki from TIGI India

For those of you who don't know, TIGI is a high end hair care brand with a lot of sub brands but at the moment only products from their Bed Head and S Factor range are available in India.

Bed Head TIGI  is all about youth culture, attitude and texture, one look at their product names and packaging and you'll know what I mean :)

 Product range of Bed Head TIGI

The packaging is so colorful and lively, I had to put two pictures :)

Until now Bed Head's main strength used to be the wide range of styling products used for smoothing (After Party), frizz control (Control Freak), shine (Head Rush), volumizing (Superstar), thickening (Small Talk) and hairsprays (Masterpiece, Fun Times, Hard Head etc.)

But after joining hands with HUL who invested a good amount in R & D, Bed Head has many wash & care products ranging from daily (Elasticate), color care (Dumb Blonde) to severely damaged hair (Urban Antidotes) to boast about.

Bed Head TIGI's wash & care range

But the styling products which caught my attention were candy fixations! And true to their name, they are made of sucrose. Interesting right? It's available in Mega Whip (texture), Sugar Dust (instant volume), Totally Baked (Preps blow-drys), Sugar Shock (waves) and Glaze Haze (fight humidity)

Bed Head's Candy Fixation range on the top shelf and more TIGI products.

In fact Keiron was generous enough to demonstrate the right use of some of the Bed Head products and the results were quite true to the claims.

 

Keiron Webb putting some of the Bed Head TIGI products to test

Now coming to the other brand S Factor, this one is more about exemplifying female beauty giving you, soft, shiny, silky, smooth and sensational hair!! S Factor has wash & care products for daily use, repair, color protection and smoothing as well as products for shine with pretty names like Diamond Dreams, Dream Drops etc. and styling products 

Products from the S Factor range

Unfortunately, for this range it was a quick run through as we were pressed for time. But it sounded promising. And if I happen to get my hands onto them, I'll keep you guys posted :)

Me with Rohit Solanki and Keiron Webb from the TIGI team

I also got some Bed Head goodies, Ego Boost which is a leave in conditioner and split-end mender and Sugar Dust. I'll try them soon and share my experience with you'll.

Inside my goodie bag :)

Hope you guys enjoyed this post :) If you have any questions let me know in the comments and do subscribe to my channel on Youtube for my vlogs :)

P.S. Here's my review of Bed Head TIGI's Elasticate Shampoo and Conditioner.

TIGI partners with Clint Fernandes

TIGI Partners with Clint Fernandes to create five unique looks for the Lakme Fashion Week Summer/Resort 2014

Mumbai, March 2014, For Lakmé Fashion Week’s Summer/Resort 2014 shows, award winning makeup and styling artist Clint Fernandes worked backstage with TIGI’s BED HEAD & S Factor product range at four popular shows, creating unique looks to compliment the designers' latest collections. Clint has created and crafted different looks & styles for shows of Tarun Tahiliani, Rajat Tangri & Shehlaa, Anju Modi, and Archana Kocchar this LFW season by using TIGI Bed Head & S Factor products.

Archana Kochhar

Anju Modi

Rajat Tangri

Tarun Tahiliani

Award winning Hair & Makeup Expert, Clint Fernandes has been working in the industry for over a decade ; both in India as well as internationally. From Couture and Pre-aPort shows in Paris to being an integral part of the Lakme Fashion Week since its inception, Clint Fernandes has played a vital role in the Indian hair and makeup industry. A constant innovator in hairdressing as well as makeup techniques and a creative intellect, Clint has worked with popular Bollywood stars as well as International stars such as Kesha and Paris Hilton. He brings a wealth of knowledge and experience with a strong background in education which includes fashion designing as well as arts along with makeup and hair.

The founding principle of TIGI is to work with professional hairdresser, recognizing hairdressers for their artistry - By Hairdressers, for Hairdressers. TIGI products are tools that are designed to elevate the craft of hairdressing to a higher level of creativity and the founding principle is what makes TIGI stand stand out from the crowd.

Speaking on this occasion, Mr. Anthony Mascolo, International Artistic Director of TIGI said, "We understand what the professional hairdresser wants and needs. TIGI products are created to style and finish hairstyles, our photographic collections provide starting points for education, and our seminars and stage shows drive ideas and concepts. It's about inspiring and motivating hairdressers to constantly progress their own work."

Mr. Clint Fernandes, Hair & Makeup Expert also added, " It is always an enriching experience for me when I participate in Fashion Weeks across the globe. This year, at Lakme Fashion Week S/R 2014, I worked with the TIGI Bed Head and S Factor range to create the look for various designers, according to their collection's theme. These products are fantastic! The shampoos and conditioners are conditioning really helped the models maintain their hair quality! And the styling products come in every format/texture, enabling me to achieve any desired style. I thoroughly enjoyed working backstage with all the stunning models and TIGI products and decoded a few looks for the camera as well."

TIGI has been part of various Fashion Weeks globally. Be it the London Fashion Week, New York Fashion Week or Milan Fashion Week, our global creative team has worked backstage on different looks that focus on precise hairdressing which in turn enhance the overall look of the design. TIGI currently offers three ranges of products in India - Bed Head, S Factor & Copyright Colour. While Bed Head & S Factor can be purchased by consumers off the shelf at select salons in the country, Copyright Colour is mainly for hairstylists.

Bed Head, a range of shampoos, conditioners & styling products, are for people who love life, break rules and push boundaries. These products allow you to express yourself and customize the latest trends to your own personal style.

S Factor was designed for women who want sensational hair; whether she wears her hair sleek and silky, smooth and shiny or sultry and soft, S Factor creates the ultimate in glamorous hairstyles. The S Factor range also has shampoos, conditioners and styling products.

P.S. Here's my review of Bed Head TIGI's Elasticate shampoo and conditioner on FOMO :)