Vero Moda Launches Its Japanese Bloom Collection

LOVERS IN JAPAN - #TRENDYVEROMODA

~VERO MODA launches the new Japanese Bloom Collection~

This summer, VERO MODA’s #TRENDYVEROMODA campaign brings you fast fashion, straight from the international runways. Basis this campaign, the brand highlights one key summer trend inspired by international fashion every single week! And this upcoming week, is all about Japanese Blooms!

Summer brings with it the promise of new beginnings and bittersweet reminiscing of what-could-have-been. At such times, all you want to do is lay back in bed, play your favorite love songs while you spin imaginary scenarios with your current crush. Do you remember how he looked at you when you wore that pretty summer dress?  Or how he couldn’t take his eyes off your when you wore that dreamy summer gown?

Well, it’s time to rekindle those memories with VERO MODA’s new #TRENDYVEROMODA collection which has been inspired by Japanese Blooms. Building upon the fluidity, femininity and aura of spring that these beautiful flowers symbolize, this collection will take you right back to all the good parts of summer and leave you with a bittersweet nostalgia. 

The Japanese Bloom collection will be highlighted in stores from 18^th April to 24^th April 2016. Head to a VERO MODA store near you and grab your pick!

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Summer Skincare 101

With the changing weather, not only is it time for a change in attire, but also for a switch from heavy creams to lightweight moisturizers. It is very common for women to stop moisturizing their skin during summers. However, light moisturizers become all the more important in this season to save your skin from dehydration and dullness.

During summers, due to excessive heat, the body sweats profusely, leading to loss of fluids resulting in dehydration. Constant exposure to UV rays also lowers the hydration levels of the skin. This loss of moisture affects the skin adversely making it look dull. So, it is recommended   to use a moisturizer which is non-greasy and lasts longer.

Remaining indoors in an air-conditioned room might seem like an easy solution. However, air conditioners often have a drying effect on our skin and can upset the skin’s natural moisture-balance.

Thus, it is vital to use a moisturizing cream that will not just counter these effects on the outside but also helps restore moisture and suppleness from the inside. Pond’s Silk Cream is a light luxurious non greasy formula which instantly absorbs into the skin, making it an ideal solution for your daily moisturizing needs. Vitamin E helps hydrate the skin from deep within and Vitamin B3 makes skin look visibly radiant. Suitable for all skin types, the new Pond’s Silk Cream is a must have for nourished incomparably soft skin.

A nourishing treat from the Pond’s Institute, the Pond’s Silk cream is available across all leading stores in India. It comes in three pack sizes; 30ml for Rs. 55, 55ml for Rs. 99 and 100 ml for Rs. 150.

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New! Colorbar launches Deep Matte Lip Crème!

Indulge in the soft sensuous appeal of Colorbar’s revolutionary product Deep Matte Lip Crème. 

Get that red carpet look and wear the hottest trend this winter season. Deep Matte Crème is a gorgeous new product that gives your lips that ultra creamy, soft look that is guaranteed to get everyone looking in your direction! The lipstick works as both a day and evening look, with shades that go over a wide colour spectrum. A revolutionary lipstick designed to stay on the lips throughout the day; this lasts for up to 8 hours. Smile, talk, laugh, and stay confident with Deep Matte Lip Crème.

Colorbar launches its latest range of Deep Matte Lip Crème with 10 glamorous shades to add colour to your winters!!! Choose from shades of nudes for that perfect day date to the glamorous vogue tones for that romantic evening. The lip colour is truly made to give your lips an extra sizzle with gorgeous rich shades.  The ultra-silky, virtually “weightless" texture unveils unexpected mousey finish with impeccable high pigmentation colour for a high coverage effect.

Its innovative combination of ingredients gives the formula special gliding consistency to coat lips with deep colours that have a matte, yet intensely bright effect.  Experiment with different colours without being overpowering. Choose from delicious new shades like Deep Red, Deep Lily, Deep Rose, Deep Earth, Deep Coco, Deep Rust, Deep Pink, Deep Blush, Deep Peach and Deep Rouge, which give your lips an intense colour. What’s more, these lipsticks are extremely lightweight and do not bleed. Their jellifying agents act as a great moisturiser, so they take care of your lips even as they make them look fabulous all day long.

The Deep Matte Lip Crème stylishly packaged in a transparent container with a shiny silver carton and priced at Rs 675, Net Vol 6ml makes for a perfect gifting option as well! Go on pamper your lips and fall in love with Colorbar’s Deep Matter Lip Crème.

Price: Deep Matte Lip Crème: Rs 675, Net Vol 6 ml

P.S. - Want to know how to choose the right lipstick shade? Check out the below video

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Beauty Run After the Marathon

Mumbai city runners showing participation bibs at a Lakme Salon will get 50% off on ‘Post Marathon Rejuvenation’ Package!

In order to support women runners, Lakme Salon introduces a Post Marathon Rejuvenation Package for all female runners that are participating in the marathon taking place on Sunday Jan 18^th in Mumbai. Upon showing your participation bib number, runners can avail of a flat 50% discount on services which one would need as an after care of having run in the sun such as Foot reflexology, Aroma pedicure and a Detan Face Masque that will help female runners rejuvenate their fatigued skin and feet.

Running several miles at a stretch can cause sore feet, hard skin and calloused toes. Runners can pamper tired feet post the run with a Foot reflexology for 30 minutes, complete with an aroma pedicure for perfectly happy feet! Studies suggest that only half of marathoners use sunscreen and therefore end up with a tan.  For runners who did not diligently apply sunscreen before the gruelling run can be sure to Detan their face and neck for a radiant look; all this at half the price only at Lakme Salons across Mumbai. The packages are priced between Rs. 450 and Rs. 700.

Women are not only prized customers for Lakme Salons but are also potential business partners. Many of Lakme Salons’ existing franchisee network consists of enterprising, purpose driven women who have a natural affinity towards the beauty business. As an ode to women’s enterprising spirit, Lakme Salon will also waive off Rs. 50000 from the franchisee sign-up fee for runners taking up the Lakme Salon franchise, till Jan 25^th, 2015.

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Beauty and the Blogger : Winner Time!!

Hello ladies,

How are you today on this very rainy day? I hope you are indoors enjoying your cuppa :) So we'd been waiting for the Grand Finale of Beauty and the Blogger to know who actually won the series we had so diligently been following. And finally the episode was uploaded last evening.

Now like every finale episode this too had some fun build-up before the winner was finally revealed. The grand prize was being the Face and Social Ambassador of American Swan, a cash prize of five lakh rupees, a grand stay at the Corinthians in Pune and one lakh rupee vouchers from American Swan! Wow! That's not all there was also a CQ (Cool Quotient) Award presented to the coolest beauty and blogger of the season.  

So before the winner was announced, there was a quick precap and some fun footage of the the three finalists and their journey so far. The video also had a cool integration with Mania Ki Duniya (a popular channel on Youtube) wherein the concept of beauty and the blogger was explained in a their signature manner.

To watch all this and of course know who the lucky winner was, check out the video right here :)

And for lots more on FOMO, stay tuned to our Facebook, Twitter, Instagram and Youtube :) XOXO

Get a Dazzling White Smile Instantly with New Closeup Diamond Attraction

Mumbai, July 2014: Several minutes in front of the mirror to hide that blemish, settle that messed-up fringe, decide on the right earrings and yet something seems amiss! But add to this a dazzling, confident smile and all seems to be right with this world. Oral care brand Closeup understands this well and their brand new offering will make you want to smile again and again!

Close Up Diamond Attraction

Over the years, Closeup has established itself as a brand that brings people together by giving them the confidence of fresh breath. With new Closeup Diamond Attraction, the brand now enters a

territory that few other toothpaste brands have ventured into, that of instant beauty. Co-created with cosmetic dentists, Closeup Diamond Attraction is a revolutionary toothpaste that makes use of patented blue light technology which works instantly to make teeth whiter, and over time it continues to work to give you a whiter, brighter and more radiant smile. Closeup Diamond Attraction is all you need to get an instantly white smile, anywhere and anytime.

Commenting on the launch Atul Sinha, Category Head, Oral Care HUL said, “We believe Closeup Diamond Attraction will be a game changer in the category as it transcends from oral care into the beauty space, and leverages on the growing trend of involvement in the beauty segment. Co-created with cosmetic dentists, new Closeup Diamond Attraction is proven to give visibly white teeth from the first brush itself.  It is a must-have for new age beauty kits.” 

In the era of instant gratification, instant messaging, super fast uploads and on-the-go beauty products, now get the perfect smile instantly with Closeup Diamond Attraction. Whether you need to make a lasting impression at a party, at work or anywhere for that matter, Closeup Diamond Attraction adds to your beauty quotient. It gives you a dazzling smile which compliments your entire look whatever your style may be. So now don’t just smile…dazzle away!

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Beauty And The Blogger : The Obstacle Course

Hello my lovelies,

Finally it's the weekend again. It's been quite a hectic yet interesting week full of events plus I shot some cool vlogs...lot's of celeb inspired videos which coming up soon on my Youtube channel, so stay tuned.

So I decided to catch up on where I'd left off on Beauty and the Blogger, India first web reality show pairing a model and a blogger.

So after the underwater task it's time for the obstacle course having 4 levels which tests the co-ordination and commitment of the model-blogger team towards each other.

Level 1 is a ramp walk where the tables turn and instead of the models, the bloggers have to walk the ramp but since it's an obstacle course, it's obviously not going to be without obstacles!

The next level requires the models to burst balloons tied to a rod with their mouth using a pin. They need to jump and perform this task seamlessly as the balloons are tied at a height.

Up next another task for the bloggers which requires them to squeeze through tyres of various sizes, the obstacle here being the smallest tyre sizes possible!

And finally the last level of the obstacle round requires the models to collect flags, sounds easy right, only it's in a pool of mud, then wash themselves clean and change into clean clothes, get gorgeous with make up et all and transform into a beauty again in 10 minutes!

So if all this sounds interesting to you and you want to see the beauties and bloggers go through the grind, here's the video, Enjoy!

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