Mumbai, 18th March 2015: From beauty statements that will inspire summer trends like never before to a revolutionary innovation in makeup, the Lakmé Makeup Show presented the best of beauty on Day 1 of the Lakmé Fashion Week Summer/Resort 2015. Celebrating 15 years of fashion and beauty, Lakmé kick started this season with a one-of-its-kind show curated by Lakmé expert Natasha Nischol, as models strutted down the ramp in DRVV’s collection. In line with the Lakmé beauty statement, Natasha presented ‘the evolution of ‘Sculpt’ with avant garde looks, each reiterating makeup as an art form. Playing muse to the experts was Lakmé’s face Shraddha Kapoor.
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| Lakme Absolute Sculpt Show Presenting Lakme Makeup Pro |
The biggest highlight of the show was the launch of Lakmé’s revolutionary Makeup Pro App, the first of its kind, a real-time virtual makeover app with the complete palette of shades and looks across the Lakmé portfolio. From prepping the skin to applying makeup, this app lets you try how each product looks on you digitally. Lakmé’s prostylist looks created by makeup experts, including the look that Shraddha sported on the runway today, is the highlight of the app. You can simply try the look in a single click.
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| Lakme Absolute Sculpt Show Presenting Lakme Makeup Pro |
Natasha brought alive various art forms in makeup looks - inspired by Sculpt – including etching, bronze, mosaic, clay and paint. Complementing these avant garde looks were Sculpt inspired hair-dos creatively presented by the Lakme Absolute Salon team.
“In our 15th year at Lakme Fashion Week, we reinvent make-up – presenting it as avant garde looks, in line with fashion. The new hi-definition matte lipstick is the star of the Lakme Absolute Sculpt line – our trend forecast at Lakme Fashion Week for this season. Taking it one step further, we empower every Indian woman to experience this beauty trend first hand with the first of its’ kind - Lakmé Makeup Pro app. A true revolution in the world of makeup, this real-time Makeup Pro app promises to be the biggest blockbuster in beauty and we are absolutely thrilled to bring it to all makeup lovers all over the country”, Purnima Lamba, Head of Innovation at Lakmé.
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| Lakme Absolute Sculpt Show Presenting Lakme Makeup Pro |
“Sculpt has indeed been a very exciting theme to work on. It gave me the artistic freedom to play around with structure and symmetry, while also being able to recreate the evolution of makeup. I am also very thrilled about the Lakmé Makeup Pro app, as it is a true delight to every beauty buff and will change the way we explore and create makeup looks.” said Natasha Nischol, Lakmé Makeup expert.
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| Lakme Absolute Sculpt Show Presenting Lakme Makeup Pro |
“Make up pro is an amazing app and I simply love experimenting with my favorite looks. Every time I have 5 min free during shoots, this is what I am using! It is extremely user friendly and helps me select colors and styles that compliment me, in an instant. I also love how I have access to all the Lakmé makeup right on my fingertips.” said Lakmé face Shraddha Kapoor.
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