Put Your Best Foot Forward with Scholl Velvet Smooth
Express Pedi
A revolutionary product to help women
achieve soft beautiful pedicured feet on the go!
January 22, 2015, Mumbai - As the
world’s leader in consumer health and hygiene, RB (formerly called Reckitt Benckiser),
launched Scholl Velvet Smooth Express Pedi electronic foot file – a global
innovation set to take the personal grooming sector in India by a storm.
Scholl Velvet Smooth Express Pedi is
specially designed with a Microlumina roller head to effectively and speedily
remove tough, lifeless skin and calluses by exfoliating the feet through a
gentle rotating action. The absence of sharp blades makes it safe to use and
leaves you with feet so smooth that you won’t want to wait to flaunt them!
Brand ambassador Jacqueline Fernandez was
present at the unveiling of the product where she shared personal testimonials
on how effortless perfection has now been introduced to her foot grooming
regime.
Commenting on her association with the
brand, Jacqueline Fernandez said, “I’m proud to be the face of Scholl
Velvet Smooth Express Pedi. As a girl, I love the joy, luxury and
effortlessness of experiencing a pedicure on the go. Beautiful feet are coveted
by all women, everywhere of all ages, especially when they want to look their
best and show off those strappy heels.”
Commenting on the need for constant
innovation in the grooming sector in India, Nitish Kapoor – Managing
Director, RB India said, “Scholl Velvet Smooth Express Pedi is a global mega
success across Europe and Asian markets. This is the perfect time to launch
this innovation in India so that the Indian woman like her global counterpart
can use the Scholl Velvet Smooth Express Pedi to put her best foot forward
without undergoing the time-consuming hassle of having to visit a salon.”
Scholl Velvet Smooth Express Pedi will be
available across all major shoe chains and modern trade stores across metros
and online retail outlets Flipkart, Amazon, SnapDeal at a price of INR 2,850
and additional roller for INR 899. The foot and nail cream is available
at INR 200.
These days, women lead hectic personal and
professional lives which leave them with little time to participate in time
consuming and lengthy pedicure sessions. With Scholl Velvet Smooth Express Pedi
electronic foot file, you are two steps away from getting happy feet and a
luxurious indulgence which doesn’t wreak havoc on your busy schedule.
Step 1 – Buff away hard skin
Switch on the Scholl Velvet Smooth Express Pedi and move it
regularly over the dry, dead skin applying light to medium pressure. An
integrated safety stop prevents you from applying too much pressure. Continue
with regular passes until the dead skin is removed and your feet feel silky
soft.
Step 2 – Moisturize your feet
Wipe or rinse feet to remove any excess dead skin and
thoroughly dry feet. For best results apply Scholl Velvet Smooth Daily Foot
Cream Moisturizer.
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