Sunsilk Announces Association With 2 States

SUNSILK announces association with 2 STATES launching exclusive movie merchandize packs

The occasion was hosted to announce Sunsilk as the

official hair expert partner of the movie ‘2 States’

with the launch of #Sunsilkdreamjob campaign

& introduction of exclusive movie merchandize packs

Mumbai, March 28, 2014: Sunsilk, India’s premium hair care brand announced a one-of-its kind collaboration as the partner of Nadiadwala & Dharma Production’s produced upcoming Bollywood movie ‘2 States’, an Indian Romantic Drama film based on the 2009 novel of the same name written by Chetan Bhagat.

The film is a story about a journey of one young couple from their college love phase to marriage, starring Arjun Kapoor as ‘Krish Malhotra’, a typical fun loving Punjabi boy and Alia Bhatt as ‘Ananya Subramaniam’, a stunningly smart yet a cultured girl from a Tamil- Brahmin family. It is a humorous take on inter community marriages in India.

The movie is in collaboration with the leading hair-care expert, Sunsilk; a brand that has always stood for a ‘now or never’ attitude. The brand has associated with the character ‘Ananya’ within the film with perfect fit.  Full of optimism and gusto, Ananya believes in facing challenges with a smile. Ready to bag her dream job as a Sunsilk brand manager in the film, she fears nothing. She mirrors a typical Sunsilk girl’s personality- a dynamic and an optimistic girl who wants to chart her own course.

The occasion witnessed the launch of a ‘2 States’– centric Sunsilk Natural Recharge TV commercial introducing the exclusive campaign. In addition, the lead pair of the movie – Arjun Kapoor and Alia Bhatt also unveiled the contest and exclusive merchandize in front of the media.

For 20-something single girls, hair is often an emotional rollercoaster. Sunsilk understands this and provides a complete hair care solution that gives a 20 something girl the confidence to express herself. On this occasion the brand launched its new variant Sunsilk Natural Recharge association within the film along with its exclusive movie merchandize packs for an online contest ‘Sunsilk Dream Job’.

Speaking at the event, Srinandan Sundaram, General Manager- Hair care at Hindustan Unilever Ltd, said, “We are very excited to associate with 2 States, the next big blockbuster of the year. This movie is a perfect fit for us since it truly embodies what our brand stands for. It was unique for us as our partnership stands strong right from within the film’s storyline via the main female lead- Ananya. Sunsilk celebrates a 20 something girl’s confidence to express herself.  Therefore to further engage with our consumers, we are also launching an exciting ‘Sunsilk Dream Job’ digital campaign that would run parallel to the movie. The idea is to get four regular aspiring girls a chance to live their dream job. Actress, Stylist or VJ - whatever their dream jobs might be, Sunsilk and Ananya will work together to make it happen. We are confident that this partnership will bring more excitement for our consumers.”

Commenting on the association, Apoorva Mehta, CEO- Dharma Productions said, “Sunsilk & Dharma Productions are two huge brands that receive immense respect for their premium quality products! For a young and fresh film like 2 States, it was important for us to only partner with a brand that would perfectly fit with the young attitude and expression of the lead characters, played by Arjun Kapoor and Alia Bhatt. We couldn't have found a better fit than Sunsilk that would reflect best with the confident and attractive personality of Ananya, the lead female character played by Alia.  It also helps that hair plays a big role for us in showcasing her personality transformation from her college days to a professional! So this association is no doubt an apt coming together of two quality brands in a unique way!”

Highlighting this unique collaboration, Amin Lakhani, leader, South Asia, Team Unilever, Mindshare, said, “This movie partnership brings us immense pride both for its uniqueness and detailing. It is our constant endeavour to offer our client unique media opportunities to connect their brands to the passion point of its target consumer. Movies are no doubt the biggest passion in our country and we believe in its power to strengthen & differentiate brand conversations. Our mission is therefore to make movies a priority media platform and intrinsic to the brand’s content strategy. ” 

P.S. You can also check out my review of Sunsilk Natural Recharge Shampoo & Conditioner

TIGI partners with Clint Fernandes

TIGI Partners with Clint Fernandes to create five unique looks for the Lakme Fashion Week Summer/Resort 2014

Mumbai, March 2014, For Lakmé Fashion Week’s Summer/Resort 2014 shows, award winning makeup and styling artist Clint Fernandes worked backstage with TIGI’s BED HEAD & S Factor product range at four popular shows, creating unique looks to compliment the designers' latest collections. Clint has created and crafted different looks & styles for shows of Tarun Tahiliani, Rajat Tangri & Shehlaa, Anju Modi, and Archana Kocchar this LFW season by using TIGI Bed Head & S Factor products.

Archana Kochhar

Anju Modi

Rajat Tangri

Tarun Tahiliani

Award winning Hair & Makeup Expert, Clint Fernandes has been working in the industry for over a decade ; both in India as well as internationally. From Couture and Pre-aPort shows in Paris to being an integral part of the Lakme Fashion Week since its inception, Clint Fernandes has played a vital role in the Indian hair and makeup industry. A constant innovator in hairdressing as well as makeup techniques and a creative intellect, Clint has worked with popular Bollywood stars as well as International stars such as Kesha and Paris Hilton. He brings a wealth of knowledge and experience with a strong background in education which includes fashion designing as well as arts along with makeup and hair.

The founding principle of TIGI is to work with professional hairdresser, recognizing hairdressers for their artistry - By Hairdressers, for Hairdressers. TIGI products are tools that are designed to elevate the craft of hairdressing to a higher level of creativity and the founding principle is what makes TIGI stand stand out from the crowd.

Speaking on this occasion, Mr. Anthony Mascolo, International Artistic Director of TIGI said, "We understand what the professional hairdresser wants and needs. TIGI products are created to style and finish hairstyles, our photographic collections provide starting points for education, and our seminars and stage shows drive ideas and concepts. It's about inspiring and motivating hairdressers to constantly progress their own work."

Mr. Clint Fernandes, Hair & Makeup Expert also added, " It is always an enriching experience for me when I participate in Fashion Weeks across the globe. This year, at Lakme Fashion Week S/R 2014, I worked with the TIGI Bed Head and S Factor range to create the look for various designers, according to their collection's theme. These products are fantastic! The shampoos and conditioners are conditioning really helped the models maintain their hair quality! And the styling products come in every format/texture, enabling me to achieve any desired style. I thoroughly enjoyed working backstage with all the stunning models and TIGI products and decoded a few looks for the camera as well."

TIGI has been part of various Fashion Weeks globally. Be it the London Fashion Week, New York Fashion Week or Milan Fashion Week, our global creative team has worked backstage on different looks that focus on precise hairdressing which in turn enhance the overall look of the design. TIGI currently offers three ranges of products in India - Bed Head, S Factor & Copyright Colour. While Bed Head & S Factor can be purchased by consumers off the shelf at select salons in the country, Copyright Colour is mainly for hairstylists.

Bed Head, a range of shampoos, conditioners & styling products, are for people who love life, break rules and push boundaries. These products allow you to express yourself and customize the latest trends to your own personal style.

S Factor was designed for women who want sensational hair; whether she wears her hair sleek and silky, smooth and shiny or sultry and soft, S Factor creates the ultimate in glamorous hairstyles. The S Factor range also has shampoos, conditioners and styling products.

P.S. Here's my review of Bed Head TIGI's Elasticate shampoo and conditioner on FOMO :)

Welcome to FOMO Fashion On My Own!

Hey guys,

We have a beauty channel of the same name, FOMO Fashion On My Own on Youtube :) Some of you know us but  quite a few of you don't, so we thought why not start a blog and broaden our horizons to connect with many more of you :)

We know most people migrate from a blog to a vlog but our story is the other way around. We are beauty enthusiasts and love trying out new hairstyles, make up, nail art , review products, celebrity inspired looks and all that good stuff.

We are also an official vlogger for Be Beautiful, a Hindustan Unilever initiative.

So come be a part of our journey...We'll try our best to make it interesting ;)

P.S. Here's a small clip on what FOMO is all about. Enjoy!