Sabyasachi Mukherjee Opens Lakme Fashion Week Summer/Resort 2015 With A Spectacular Resort 2015 collection “Big Love”

17 March, 2015 Mumbai: The venue was unconventional – the fabulous rustic grounds of Richardson and Cruddas Mills in the heart of Mumbai. The ramp was a never ending 200 x 20 feet, with high-tech multi laser lights, roving drone and camera mounted on gantry. It was the backdrop for a high octane event with the crème de la crème of the city in attendance as one of the best designers in India opened the celebrations of 15 years of fashion in India pioneered by Lakmé, with a spectacular show.

Sabyasachi at Lakme Fashion Week Summer Resort 2015

Sabyasachi Mukherjee’s fabulous launch of his new Resort 2015 line “Big Love” for his label, ‘Sabyasachi by Sabyasachi’; set the pace for the week that will follow during Lakmé Fashion Week Summer/Resort 2015. It was love at first sight for the audience as they witnessed a stunning presentation featuring 62 models and 105 outfits. One of the most sought after designers in the country and around the globe; Sabyasachi unleashed a collection of resort wear that was mindboggling in form, colours, fabrics and textures.

Paying tribute to the 70’s decade, which Sabyasachi adores, the designer revisited the era and showcased it with his distinct signature touches and recreated the power dressing period.

Giving a new fashionable dimension to the sari, Sabyasachi brought in a romantic military flavour to the rest of the ensembles. For evening glamour, there was glitter that glistened on the catwalk.

Sabyasachi at Lakme Fashion Week Summer Resort 2015

The show opened with 70’s hit tunes, as dramatic black featured Sabyasachi’s innovation of the sari teamed with an antique gold embroidered blouse. What followed were pre-stitched draped saris, toga gowns, with shimmering hemlines, saris with net extensions and jumpsuits with sheer net capes.  Gradually moving into a colour story of brown, grey and beige, there were bell bottom jumpsuits or palazzos, long maxi shirt waister, layered capes, column dresses, boleros, gilets, a flash of red for the lining of a floor kissing cape and sari gowns that continued to mesmerise the fashion lovers.

Sabyasachi at Lakme Fashion Week Summer Resort 2015

Strong stark suits with thigh length shirt-coats had a slight regimental look in bottle green or brown. A sudden burst of blatant shimmer came in the form of fully embroidered sequins, crystals and 3D embellishments for minis, shifts, sack dresses, kurtas, gowns and tunics, which were offered in silver, rust or mulitcoloured glitzy options. Fabric texturing was at its best, while Sabyasachi moved effortlessly from prints and solids for his selection, which ranged from silk, tulle, crêpe, georgette, to satin and taffeta.   

The colours soon moved to pastel and pretty shades of pale sea green making a great seaside choice for lazy lounging. At times the dual printed palazzos were interesting with shimmering cropped tops; or the dhoti pants teamed with bralet and waistcoat.  For a fun angle there were two dazzling shifts with giant 7 and 4 appliquéd on the front probably confirming the 70’s inspiration. A solitary white sari with a sequinned choli was also a tribute to the designer’s favourite era.

The pale pink and blue floral print collection appeared for flared floor skimming belted skirts worn with broad horizontal striped cholis; while the final formal wear visual drama revolved around glittering red gowns, kurtas, lehengas and cholis.

Sabyasachi at Lakme Fashion Week Summer Resort 2015

Men’s wear followed the colour story with black kurtas, Bundis and scarves then moved into bottle green and brown for Jodhpuri jackets, with a hint of military flavour. But suddenly Sabyasachi surprised the gathering with brightly coloured floral printed suits, kurtas, Bandgalas, brocade sherwanis and shimmering red printed versions.

Adding to the flavour of the collection, Sabyasachi had designed matching wedges, embroidered slip-ons, colourful moccasins, monk sandals, messenger and handbags that were in dual sling or shoulder styles to complement the garments.

The show definitely set new fashion directions on how to dress when the mercury sours and the sun shines brightly

For the jet setting trendy fashion followers around the world Sabyasachi Mukherjee’s Resort 2015 collection “Big Love” was one of the most amazing openings ever seen for a fashion event in India.

Stars spotted on Day 1 at Lakme Fashion Week Summer/Resort 2015 were Deepika Padukone, Farhan Aktar, Irrfan Khan, Kiran Rao, Sabyasachi Mukherjee, Rani Mukherjee, Kalki Koechlin and Sridevi.

Deepika Padukone at Lakme Fashion Week Summer Resort 2015

Farhan Akhtar at Lakme Fashion Week Summer Resort 2015

Irrfan Khan at Lakme Fashion Week Summer Resort 2015

L-R Kiran Rao, Sabyasachi and Rani Mukherjee at Lakme Fashion Week Summer Resort 2015.

Kalki Koechlin at Lakme Fashion Week Summer Resort 2015

Sridevi at Lakme Fashion Week Summer Resort 2015

For more updates on the Lakme Fashion Week Summer/Resort 2015 stay connected with FOMO Fashion On My Own on Facebook, Twitter, Instagram and Youtube.

Lavie Celebrates Carousel Of Colors

MUMBAI, 12^th March 2015: As fairy tales and enchanted stories continue to inspire us this season, Lavie breaks away from the mundane. In line with the changing trends, the brand celebrates a carnival of colors where pastels hues top the charts! Think blooming flowers, sorbets, macaroons, ice creams, marshmallows and also a quiet sunset.

Lavie has launched a range of exciting pastel color products from sling bags to satchels, from wallets to footwear. The collection offers an interesting mix of pale pastels that add a feminine and dainty touch. These products offer both a nostalgic and fantasy feel. Washed palette of soft peach tones with coral highlights sit back against warm neutrals and green aqua tones along with pop of tangerine hue.

It’s perfect for women who love to experiment, take chances and play with colors. After all, who doesn’t like a dash of vanilla sprinkles!

The stunning collection is available across Lavie outlets, Bagzone, Shopper’s Stop, Lifestyle, Pantaloons, Amazon, Myntra, Jabong and Flipkart.

Price Range: INR 1800 to 4000

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Manish Malhotra joins Global Campaign against Gender Violence at Lakmé Fashion Week

~ The Blue Fashion Runway showcasing Manish Malhotra ~

~ Show to be held on Day 1 of Lakmé Fashion Week and kicks off the WEvolve Campaign~

Mumbai,February 2015: Fashion designer Manish Malhotra announced today he would take a leading role at next month’s Lakmé Fashion Week which launches WEvolve, a global campaign that empowers young men and women to challenge norms that lead to gender violence.

This big show featuring The Blue Fashion Runway is a part of Lakmé Fashion Week’s 15 year celebrations.

The global WEvolve campaign focuses on the worldwide problem of gender violence.  The World Health Organization (WHO) estimates that 35 percent of women worldwide, over one billion women, have or will experience either intimate partner violence or non-partner sexual violence in their lifetime. Violence against men is both under-researched and under-reported.

Manish Malhotra and his work will be showcased in WEvolve’s Blue Fashion Runway show on March 18. The best runway faces, popular celebrities and leading personalities from Bollywood and beyond will unite on this critical issue while celebrating the promise of a better future.

Manish Malhotra shares, “It is a pleasure to be involved in the launch of this WEvolve global campaign that addresses gender violence.  Fashion has a comprehensive and universal appeal and can thus be a powerful instrument to raise awareness and promote action. I congratulate WEvolve and Lakmé Fashion Week and am entirely overwhelmed to show my Blue Fashion Runway Collection and contribute to this great cause.”

The WEvolve program draws on the power of creative industries – Including mass popular culture, fashion and social media – to empower young people to challenge norms and behaviors that lead to gender violence. WEvolve is a partnership that includes a growing list of multilateral organizations, business groups and companies, foundations, civil society and academic institutions.  The diverse array of partners includes Breakthrough, CARE International, Cornell University, International Finance Corporation, Ogilvy, Pearl Academy, Population Foundation, PROMUNDO, Show of Force, UNWomen, and World Bank.

Purnima Lamba, Head of Innovations, Lakmé added, “Lakmé Fashion Week is honored to host the global launch of WEvolve’s Blue Fashion Runway. The platform has always encouraged fashion for a cause, The Blue Fashion Runway show will help raise global awareness of gender violence.”

 Saket Dhankar, Head – Fashion, IMG Reliance shared, “In collaboration with Manish Malhotra, we are happy to introduce The Blue Fashion Runway at Lakmé Fashion Week this season to address the issue of gender violence. The show has all the makings of a blockbuster: top designers, strong collection story and an enviable front row with some of the best faces in the glamour, media and entertainment industries.”

Fact sheet on Gender-Based Violence in South Asia

• The global cost of violence is estimated to be 5.2% of the global GDP, or a staggering $4.4 trillion (Report for UNWomen by Copenhagen Consensus Center)
• Beyond the direct and short-term consequences, children who witness violence are more likely to have emotional and behavioral problems, perform poorly in school and be at risk of perpetrating or experiencing violence in the future (UNWomen).
• Research from developed countries shows that men and women who experienced violence in their home as children were 5 to 10 times more likely to have problems with substance abuse and 2 to 3 times more likely to have cardiovascular problems, cancer and other diseases (2012 World Development Report). 
• Businesses and employers can incur financial losses due to gender violence on account of absences, due to the health consequences inhibiting the survivor from working; incarceration of the perpetrator; and expenses related to additional security measures that might be needed in the workplace (UNWomen).  
• On average, 30 percent of women who have been in a relationship report that they have experienced some form of physical or sexual violence by their partner, and as many as 38 percent murders of women were committed by an intimate partner (WHO).
• Violence against men is both under-researched and under-reported. According to UNICEF’s latest report on child marriage, 156 million men across the globe were married before they were 18 years old.
• Evidence supports the centrality of social norms in leading to gender violence.  Over 35 population-based studies from Asia, Africa, Latin America and the Middle East have shown that attitudes condoning partner violence on the part of both women and men – but particularly men – are highly predictive of the perpetration of violence. Male respondents from Bangladesh, Cambodia, China, Indonesia, Sri Lanka and Papua New Guinea cited sexual entitlement as the most common motivation for rape (LSHTM).

For more updates on the Lakme Fashion Week, stay connected to FOMO Fashion On My Own on Facebook, Twitter, Instagram and Youtube.

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REVLON Introduces Global Brand Re-launch and Declares “LOVE IS ON”

REVLON Introduces Global Brand Re-launch and Declares “LOVE IS ON”

A New Mission of Inspiring Love Around the World

Revlon, the iconic cosmetics company, is proud to unveil REVLON LOVE IS ON, the re-launch of the brand and its first global tag line in over a decade. More than a marketing campaign, the Revlon brand is dedicating itself to inspiring love and connecting with people around the world on an emotional level. This brand cause will be seeded through all channels and across all markets. 

“The idea for LOVE IS ON grew from our quest to find a universally inspiring emotion. Love is by far the most powerful and most positive. It is very important for us to evoke positivity with our new brand cause,” says Revlon President and Chief Executive Officer, Lorenzo Delpani. “Through the course of our journey to LOVE IS ON, perhaps serendipitously, we found love in Revlon.Truly, L-O-V-E is at the heart of the word REVLON.  And O-N is at the end of REVLON.  When you are ‘on’ you are open to all the emotions of love from attraction and adoration to seduction and passion.”

LOVE IS ON is incorporated into every facet of the marketing strategy across all global markets. The re-launch comes to life through a brand manifesto television and digital ad set to a new recording of the classic song, “Addicted to Love.” The manifesto is an inspirational love story showing the evolution of love from flirtation to infatuation to passion. In line with the new positioning, TV, Print and digital advertising will feature brand ambassadors Halle Berry, Emma Stone and Olivia Wilde.

“The new mission of our brand is to inspire love.  From the moment a woman puts on Revlon makeup, we want love to captivate her imagination; to take her on a journey into the world of love, where she will be enchanted by its countless dimensions,” says Mr. Delpani. 

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New! Colorbar Launches ‘Nail IT - Duet Yourself Nail Art'

Colorbar Launches ‘Nail IT - Duet Yourself Nail Art’- glam nails in a few minutes

Nail the look with an easy mix and match of the season’s hottest nail colors

Indulge in a ‘One Night Stand’ with your colorful self as you gloss over your nails with Colorbar’s unique new Nail Art Kits. Colorbar launches the exclusive trend-setting pack of the Pro Mini Collection with the Nail It! Duet Yourself Nail Art Kit. Colorbar has made nail art easy with this revolutionary product, as it gets you party ready in no time. Say bye-bye to those panicky visits to the salon for a manicure, as these pre-chosen and pre-styled colors make it really easy for you to mix and match and create your favorite party look on your own. Prescribed with special pre-made combination of shades called ‘DUETS’, these colors are fun, vivacious yet elegantly edgy. So get ready to create dazzling nail art with this easy-to-use kit, which lets you get wild, classic or chic, in whatever way you fancy. Created specially to get you into the mood to party, thus based on the concept, ‘One Night Stand’, Red, Black, Metallic Gold & Glitter Theme will make you bend the rules your way.

The ‘Nail It!’ kit combines a delectable mix of the brand’s top selling shades that complement each other perfectly. All you need to do is pick any two colors from our special duets and get the salon like finesse of nail art, right at home!  Say goodbye to long and tedious manicures, as all this takes is a few coats of shades to get gorgeous party ready nails at the comfort of your home. And how to use this kit - Apply two coats of your favorite shade and let it dry. Then load your brush with glitter chunks of Glitterati ‘Disco Gold’ and dab on till you achieve your desired nail art.  Indulge yourself, or gift a friend a glamorous nail make-over with this kit.  Festive and fun, these colors help you mix and match to create your favorite party look.

These handpicked best-sellers are free from DBP, Toluene and Formaldehyde. They don’t cause yellowing and are chip resistant too. They are perfectly safe for your nails, even as they make them look fabulous.

Priced at just Rs. 700 per pack you can get your hands on these super easy, Nail It! Duet yourself Nail Art Kit’ at any Colorbar Exclusive Store or leading beauty outlets in India.

You can also shop online at www.colorbarcosmetics.com.

Check out how to do glitter nails!

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