Mumbai, 2016:
New York based Fashion House, DKNY, known for its elegance, sensuality, and
effortless styling, is all set to offer Indian shoppers trendy apparel,
handbags and footwear on India’s leading m-commerce fashion platform, Myntra.
Indian
consumers’ love for premium & luxury brands has been growing due to rise in
disposable incomes, expansion of modern retailing and influence of western
culture. According to a recent study by Assocham, Indian shoppers are likely to spend $35 billion on online luxury brands
by 2016, making India a promising growth platform for the luxury industry.
With the
launch of DKNY, Myntra will offer unique 150 styles, with products ranging from
handbags, shoes, wallets, dresses, to shirts and trousers, in addition to watches
that were launched earlier. The products are priced between INR 5,800 and INR 39,000.
The first 30 DKNY shoppers would receive branded DKNY umbrellas or pouch worth
2,000 with their purchase, absolutely free!
Speaking on the launch, Gunjan Soni,
CMO & Head of International Brands, Myntra,
said “Bringing some of the leading premium international brands to
India such as DKNY has helped us strengthen our offering across categories and
allow our consumers to experience the latest in fashion globally, in India.
This association will further reinforce our leadership position as the
destination for best of brands in fashion. We are excited to launch a new
collection from a brand that is loved and adored by fashionistas.”
Timmy Sarna, Managing
Director, DLF Brands said, “With
the launch of DKNY on the Myntra platform, our mission is to contribute to the
luxury revolution. Joining hands with India’s most favourite app, we aim to
offer the best of global luxury fashion to Indian Consumers.”
